On January 1st 2020, the California Consumer Privacy Act (CCPA) goes into effect, and the deadline for compliance is the end of January 2020. All existing publishers are expected to take the steps outlined if they service users from California, even if the website is operated outside of the state.
1. Add the “Do Not Sell My Personal Information” links
To test the CCPA links from other regions, you can append
?usp_debug=1 to your URL. E.g.
3. Update your site config
If you have read and signed the Limited Service Provider Agreement (LSPA), please check that box as well.
Custom “Do Not Sell My Personal Information” link
If you choose not to use our bundled CCPA optout box, your implemention must set a cookie named
CCPAOPTOUT (with any value) when the user instructs not to sell their personal information. The NitroPay ad script looks for that cookie in order to instruct all of the third party ad exchanges about the user’s exercised right. You should delete or expire the cookie if the user opts back in.